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Your Wholesale Optical Dealer For Branded Sunglasses And Eyeglasses

Our Company

NYWD Inc. is an established eyewear distributor headquartered in New York. We specialize in the volume-driven distribution of off-price designer sunglasses and optical frames on a global scale. Founded in 2001, we distribute more than 100 brands and service more than 3000 clients in the U.S. and internationally. Our clients range from local brick-and-mortar shops to major department stores, while our diverse brand portfolio includes both high end designer collections and popular, on-trend product lines.

Our Mission

For the past two decades, we have committed ourselves to building trust with our clients and vendors, cultivating business relationships that are rooted in integrity and transparency. At each stage of the partnership, our team is devoted to your success.

We work closely with you to understand the unique needs of your company, conducting thorough research into your brand’s architecture and securing strong partnerships with our clients worldwide. Above all, we respect the discretion of our vendors by strictly adhering to their licensing policies. Our business model allows you to serve all of your consumer segments while simultaneously bringing you a seamless end-to-end customer experience.

The NYWD business model is designed to offer our clients the most convenient and timely ordering process in the industry. Rather than operating on a pre-order system, our custom-built B2B platform offers a wide range of inventory that is available immediately, with most orders shipping within a 24 to 48-hour window.

Selection of designer eyeglasses frames

About Us

Since 2001, the founders of NYWD upheld the highest standards in customer service. From start to finish, our dedicated team is available to support the individual needs of our clients, quickly resolving any issues that may arise and maintaining a reliable line of communication. In addition to our sales and accounting team members, our in-house technical experts can assist with any ongoing specialized integration and online portal requests. It is our strong commitment to service that has allowed us to maintain a high client retention rate and successful, long-term partnerships with manufacturers and clients.

Aleksandr, CEO and Co-founder of NYWD in his office

CEO AND CO-FOUNDER

Aleksandr Z.

Prior to co-founding NYWD Inc. with Michael, Aleksandr obtained his bachelor's degree in Business Administration from Baruch College. Now, Alex holds more than 20 years of experience driving sales and growth for the company. As the client-facing leader of NYWD, Alex has earned the respect and trust of industry peers and clients through organic relationship-building.
Beyond managing client relationships, Alex oversees NYWD's finances and overall inventory flow. Outside of the office, Alex lives a very active lifestyle. He loves traveling, biking, and spending time outdoors with his kids.

Michael, COO and Co-founder of NYWD in his office

CEO AND CO-FOUNDER

Michael R.

Since graduating from the College of Staten Island with a bachelor's degree in Business Information Systems, Michael has gained more than two decades of experience in the eyewear marketplace. His specialized knowledge of the optimization of business processes through technology has helped guide the company to a leading position in the global eyewear industry.
Apart from overseeing the global operations of the company, Michael ensures that NYWD is constantly implementing the best practices in technology and design. In his free time, Michael enjoys spending time outdoors with friends and family ideally on a boat!

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of stocking your eyewear business?

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